The Swedish content creator and founder of Matilda Djerf has done it again. Known for her carefree hair and gravitational dream hair, the news of her foray into hair care has only set social media ablaze as people have been craving her hair routine. If we already wanted her wardrobe, now we want her mane too.
‘I’m excited to grow the Djerf Avenue Beauty family with this new hair care collection’, says the Scandi style muse. After more than two years working with hair professionals, her formulas come with a clear purpose: to adapt to any type of hair and offer the perfect balance between nourishment and versatility. ‘We can’t wait for customers to try them,’ he says, and neither can we.
The debut comes with two collections loaded with everything your hair needs. The Breezy Weightless line, designed for those seeking effortless freshness and volume, and Essential Moisture, ideal for those in need of hydration and frizz control. Both ranges include a shampoo, conditioner and mask, completing the perfect combo of six products that promise hair glow.
This is not the first time Matilda has put its stamp on the beauty world. Her styling products, Breezy Styling Mist and On the Go Styling Gel, launched in March 2024, already hinted at what was to come: multi-faceted formulas to achieve the effortless look she is known for. And, as expected, all products are cruelty-free, vegan and free of sulphates, parabens and silicones. What’s more, the packaging is fully recycled and PETA-certified.
Djerf Avenue Beauty Breezy Weightless and Essential Moisture land on the brand’s website on 14 October.
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram