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Aitana takes the leap with her first fashion collection ‘alpha09’

Aitana launches a drop of 5 unisex limited edition garments available from 29 September on the artist’s platforms.

Aitana takes the leap with her first fashion collection ‘alpha09’

Aitana, an artist born in 1999 who has established herself as one of the most influential pop artists of her generation with more than 10 million monthly listeners, continues to expand her musical career and explore new artistic facets, announcing today the launch of her exclusive ‘alpha09’ collection.

A launch conscious of change and risk-taking, combined with the premium quality of 100% certified BCI (Better Cotton Initiative) cotton products and recycled materials, this collection will be available from 29th September on the artist‘s platforms.

‘We’ve been working on this collection for months and we’ve taken care of every detail to create something really cool and so that you could somehow carry a little piece of alpha with you always. It’s a unique, limited edition drop of garments that really identify me, that I like to wear in my day to day life and that are ALPHA <3’, explains the artist.

This unique drop has been developed with a very exclusive design in collaboration with the artist and her team, where the fusion of colours and textures reflects the importance of expressing yourself without fear, of being yourself, and offers buyers a special part of αlpha.

The collection includes the ‘MAKE IT YOUR WAY’ t-shirt, the ‘WE BELONG’ t-shirt by ‘alpha09’, the alpha09 ‘WE BELONG’ sweatshirt, the alpha9 ‘MAKE IT YOUR WAY’ sweatshirt and the ‘ARE YOU A STAR?’ bomber by ‘alpha09’, unique pieces from Aitana’s exclusive drop.

Digital Cover Vol. VI | Aitana.

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