Noah and PUMA’s FW24 collection takes the fusion of East Coast style to another level, connecting the essence of New York with the spirit of the outdoors. Noah co-founder Brendon Babenzian reflects on how adventure gear has found its place in New Yorkers’ wardrobes over time, thanks to its “durability and resilience”. The result is an explosion of colour in t-shirts, hoodies, outerwear and footwear, all ready to conquer both the city and the great outdoors.
The collection features cosy pieces like a pastel Fair Isle jumper and matching beanie, contrasted with more rugged elements like a green quilted waistcoat adorned with the PUMA logo on the back. Other essentials include a graphic tee and raglan jumper featuring an embroidered puma with a stylish twist on the word ‘PUMA’. It all evokes a vibrant nostalgia, inspired by the colourful aesthetic of the 70s and 80s, true to Noah’s aesthetic.
The first drop introduces the PUMA x Noah Suede Classic Mid, available in black and blue. For the second drop, a waterproof Hiker boot with GORE-TEX technology will be added. From 16 November, these boots will be available in a black and brown high version, as well as a white low variant, all with red laces and logos on the heel and tongue. Alongside the Hikers, the second drop will include winter accessories, new PUMA hockey jerseys and a crew neck with university graphics.
The first drop of PUMA x Noah FW24 is now available in Noah shops and on its website. From 5 October, select retailers will also carry the collection, while the second drop will launch on 16 November.
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram
You may also like...
