Three masterpieces signed by Bang & Olufsen and Ferrari

The unique creative duo is pleased to present the Beolab 50 loudspeaker, the Beosound Theatre soundbar and the Beovision Theatre TV.

By integrating Ferrari‘s eye-catching Grigio Corsa carbon colour with its recognisable red shade, an unmistakable connection emerges between the motor racing icon and the first joint collection launched in 2023. It also immortalises the two brands’ shared passion for aluminium, found in Ferrari sports car chassis and Bang & Olufsen loudspeakers.

For the first time, the Danish audio-visual company has incorporated aluminium foils into Beolab 50 and Beosound Theatre to reference the side vents of Ferrari cars, showing the attention to detail and craftsmanship involved. What’s more, when light hits the aluminium surfaces it creates soft reflections that enhance the sculptural form of the products.

The Beolab 50 Ferrari Edition speakers combine revolutionary audio technology with elegant aesthetics and meticulous craftsmanship. They have been precision-tuned to deliver a balanced, rich sound regardless of use and, thanks to their adjustable acoustic lens, are fully adaptable to listeners’ needs.

Beosound Theatre Ferrari Edition is a powerful and stylish soundbar made to roar. With twelve customised drivers firing in all directions, it is Dolby Atmos ready and acts as a multi-speaker powerhouse.

But the real jewel in the crown is the Beovision Theatre Ferrari Edition, a complete sound and vision solution designed for immersive cinematic experiences that offers the power of a multi-product home theatre system all in one. With Dolby Atmos surround sound, a 4K OLED screen and an expandable design, it transforms any space.

‘Both Ferrari and Bang & Olufsen have always strived to deliver the most powerful experience possible in the pursuit of unstoppable performance. For our second collection together, we wanted to pay homage to aluminium, which is a signature material of both our brands,’ says Kristian Teär, CEO of Bang & Olufsen.

All products will soon be available at official Bang & Olufsen stores.