A perfect synergy between PAM’s artistic vision and Martine Syms’ exploration of fashion within her artistic practice.
The partnership is the result of a long-standing friendship between PAM’s lead designers, Shauna Toohey and Misha Hollenbach, and Syms. “The collaboration came about after many years of being a fan,” says Syms, “We had mutual friends who always wore PAM. I finally met Shauna and Misha in Paris, and after years of conversations, this felt like the right time for a capsule collection.”
The collection features a unique blend of Syms’ playful style, with his iconic self-portraits and witty text highlighted on various garments. Standout pieces include the Selfie Awareness Reversible Dress, covered in photo prints, and the Selfie Scroll Stretch Top and Skirt, which highlights PAM’s innovative scroll construction technique. The collection also includes the Sativa FC Jersey, plus the B.I.T.C.H. Oversized SS Tee, Poet Cap, Rider Cross Body Bag/Belt, Don’t Ask Me 4 Shit Baby Tee, and matching socks.
A favorite piece from the collection is the Don’t Ask Me 4 Shit Baby Tee, a fun reinterpretation of a garment Syms received as a gift from her friend Erica Bech. Reflecting on its origin, Syms says, “Erica and I were designers together at a fashion company that was terrible. We were always being asked for things, so this is kind of a fun bootleg.”
Syms’ personality shines through not only in the designs, but also in her creative philosophy. As a fan of soccer and “natural remedies,” the collection includes subtle references to her interests, such as Sativa FC Jersey. Syms also champions a concept she calls “Double Penetration,” referring to the deep, simultaneous impact on the heart and mind, a theme that fits perfectly with PAM’s ethos of “Psy-Active NRG.”
Fans of PAM and Martine Syms will be able to experience this collaboration first-hand on October 16 at Lafayette Anticipations in the Marais district of Paris. The event, which coincides with Syms’ first retrospective in France, Total, will offer the opportunity to purchase the exclusive capsule, watch the campaign video and enjoy music curated by PAM and Syms.
Following the event, the collection will be available at PERKSANDMINI.COM, PAM stores in Melbourne and Sydney, and selected retailers worldwide.
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