Drake returns to his roots with OVO’s ‘OG’ collection

Recently, Drake took the microphone at a club in Toronto and gave a speech about betrayal and loyalty: ‘In life, you realise that those you considered friends can change. Some people can act funny, stab you in the back… it’s a lesson we all face. Sometimes you’re on your own, and that’s part of the journey’. While still dealing with the likes of Kendrick Lamar and The Weeknd, 6God is focused on showing that his circle of OGs is tighter than ever.

The OG OVO collection is a tribute to this family togetherness. In the campaign, Drake surrounds himself with his close team, including Jonny Roxx (@ovoroxx) and Niko Carino (@ovoniko), who pose with the iconic OVO hoodies in black, showing the strength of their friendship. Other pieces are also revealed, such as the OVO letterman jacket and various jumpers. For Drake, this time, it’s all about family.

Don’t miss the launch of the OVO OG collection, which will be available online from 11 October.

Drake launches an exclusive capsule collection for his OVO brand paying homage to world heavyweight boxing champion Mike Tyson.