Known for genre-defying music and bold artistic choices, RAYE has won numerous awards including six BRIT Awards, the Mercury Prize and the Ivor Novello Awards. This partnership is celebrated with the launch of a campaign video, in which RAYE demonstrates how Dyson OnTrac™ headphones allow her to concentrate, experiment and bring a composition to life, highlighting the importance of creating a quiet, personal space for true artistic expression.
In the video, we see the singer free from distractions, thanks to best-in-class noise cancellation. Letting her imagination flow freely, the artist captures an idea and builds a melody. This video showcases the spirit of invention and creativity that drives both Dyson and RAYE.
‘Musicians work tirelessly to shape a very specific vision. From frequency level, volume, timbre and texture, each and every detail of a musical composition is important to reach a point where we feel happy to give it to the world. When I listen to music, I want to hear it in the most beautiful way. As an artist, I want people to hear exactly what I have created and to experience my music as I imagined it when I recorded it in the studio. I love music and good quality sound, and Dyson OnTrac™ headphones deliver that,’ says RAYE.
Dyson OnTrac™ headphones not only help enhance the creative process for artists, but also redefine the way music lovers enjoy music. On the one hand, they block up to 40dB of unwanted noise for a clean listening environment, free from external distractions.
For another, they faithfully reproduce every note, beat and vibration thanks to advanced 40mm neodymium drivers and audio signal processing capable of reproducing between 6 Hz and 21 kHz (beyond the audible spectrum), reflecting the soundscape as the artist intended. And with 55 hours of battery life, even with noise cancellation enabled, these headphones offer an unrivalled experience for long listening sessions.
2,000 customisation options: the RAYE choice
The Dyson OnTrac™ headphones feature customisable outer caps and ear tips, available in a wide range of colours and finishes, allowing over 2,000 unique combinations to be created. RAYE has chosen CNC Black Nickel caps with Oyster Pink ear cushions for a refined yet fun contrast. On dyson.co.uk, users can explore the visualisation tool to create their own colour scheme or recreate RAYE’s Dyson OnTrac™. To choose a colour scheme in person, they can also visit the Dyson Demo Store at the La Maquinista shopping centre in Barcelona.
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram