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Zara launches Z3D: the new section for teenagers

Z3D is positioned as an exclusive space for boys and girls from the age of 14, expanding the offer beyond the children’s section.

Zara launches Z3D: the new section for teenagers

Zara is launching itself into the teenage fashion arena with force. In a move that redefines its proposal, the Inditex brand presents Z3D, its new section dedicated to boys and girls aged 14 and over, which will make its debut on Tuesday 15 October.

This new line comes to fill a gap in its offer, aimed at those young people who have already left children’s clothing behind, but who do not identify with the more adult style. With Z3D, Zara seeks to authentically connect with this audience, offering a variety of garments that reflect their tastes and needs.

While the previous TRF line focused on the younger audience with a casual approach, Z3D promises a fresh and distinctive approach. The collection will include all types of jeans, T-shirts and sweatshirts that combine modernity with a youthful air, while maintaining the bohemian and sophisticated essence that characterises Zara.

Anticipation is growing as the launch approaches. This Tuesday, we’ll be watching to find out how Z3D redefines the teenage wardrobe and what surprises it has in store for us. Youth fashion is about to experience a revolution.

Samuel Ross joins Zara in a long-term project.

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