A new Clásico of the men’s first team is approaching and, as is now tradition, it comes with a change of logo on the Barça shirt that promises to shake up the world of sports sponsorship once again. This time the band chosen by Spotify is none other than one of the biggest and most recognised pop rock bands on the planet, Coldplay.
The British band’s emblem on the T-shirt is inspired by their tenth album ‘Moon Music’ released on 4 October, from which the singles ‘feelslikeimfallinginlove’ and ‘WE PRAY’ featuring Little Simz, Burna Boy, Elyanna and TINI have already been released. The logo will be worn by the men’s first team at the Clásico on 26 November and by the women’s team at the match against Eibar on 2 November.
Coldplay is the most played British band of all time on Spotify and has 11 tracks in the Spotify Billions Club, the group of songs with more than one billion plays on the platform. Coldplay’s tunes are on more than 100 million user-generated playlists around the world, and every Culés associates their song ‘Viva la Vida’ with the successes of the first men’s team in 2009, when it became the soundtrack to sporting exploits that made football history.
Exclusive charity shirts for sale
As usual in these emblematic logo changes, two exclusive editions of the match shirt will be on sale, which will be available for purchase from Friday 18 at Barça Stores and on the Club’s e-commerce platform. Prior to this, a pre-sale registration page is available from Thursday 17th, which will start this Thursday at 11.30pm and will last until the opening of the physical shops on Friday 18th at 10am.
One of the limited editions will consist of 1,899 units in Match quality of the match shirt with the Coldplay logo and another, more exclusive, will have only 22 units, also in Match quality, with a fluorescent effect on the logo, and with the signatures of the starting players from both the Clásico and the Liga F clash.
FC Barcelona, Spotify and Coldplay are also launching this Friday, both in Barça Stores and on the Club’s e-commerce site, a line of lifestyle clothing with T-shirts, sweatshirts and a scarf. This merchandising has motifs that combine the graphic imagery of the British band’s ‘Moon Music’ with elements of FC Barcelona’s and Spotify’s corporate image.
Spotify, Coldplay and FC Barcelona will donate the profits from these collections to a joint project between the United Nations Refugee Agency (UNHCR) and the FC Barcelona Foundation. The FC Barcelona Foundation and UNHCR/UNHCR recognise the power of sport to transform lives.
Barça and Spotify: a strategic alliance
The appearance of the Coldplay logo is the latest activation of the partnership between Spotify and FC Barcelona that unites the worlds of music and football in a unique way. This activation is an example of how the partnership with Barça goes beyond a brand, offering new platforms for artists to spread the word and creating such outstanding actions as those carried out with KAROL G, Rolling Stones, ROSALIA and DRAKE.
Barça has once again created a collection for the SS24 season.
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