At Shanghai Fashion Week, SHUSHU/TONG has captured attention with its Spring/Summer 2025 collection, which fuses the uniqueness of femininity with striking contemporary sensuality. Entitled ‘The Pleasure of Rejection’, this collection is inspired by the French psychological drama The Piano Teacher and its complex protagonist, Erika Kohut. ‘We were deeply fascinated by the film’s exploration of an unusual intimate relationship,’ shared Liushu Lei, known as Shushu, one of the brand’s founders.
The collection reflects an emotional tone of restraint and introspection, incorporating details that reveal a more mature sensibility than in previous seasons. ‘Erika Kohut is such a complex female character: sensitive and conflicted, but also capable of expressing her most extreme desires,’ adds Shushu. This duality manifests itself in delicate, textured silhouettes, layered structures and vibrant touches of colour.
The designers wanted to further explore the diversity of femininity and female experiences, playing with the concepts of pleasure and rejection from Erika’s perspective. ‘In her mind, the lines between attraction and rejection blur, creating a chaotic unity that offers immense dramatic tension,’ says Shushu.
But it wasn’t all seriousness. SHUSHU/TONG maintains a playful, feminine mood, designed for a ‘passionate, romantic and playful’ girl. ‘Ties are a key element, they have always been central to our brand DNA,’ she explains. This year, the colour palette feels especially rich, with striking combinations including mints, burgundies, khakis, yellows and pinks. Bright polka dot prints and iris motifs add freshness, while delicate textures such as lace reflect Erika’s vulnerability.
In addition, the collection introduces casual basics, such as sweatshirts and jackets, to offer a more everyday aesthetic. ‘I wanted to create something I could wear personally,’ says Shushu, showing her connection to each garment. Accessories also shine, with an ongoing collaboration with jewellery designer YVMIN, incorporating ceramic elements that reflect the themes of restraint, sensitivity and fragility. ‘The delicate quality of the ceramics perfectly complements the narrative of the collection,’ he adds.
Lacoste SS25: a summer between the tennis court and the sand on the beach.
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