Birkenstock, the iconic brand that has made its mark on the world of footwear since its inception in 1774, is reinventing itself by entering the beauty category with its new ‘Care Essentials’ line. This launch, which coincides with its 250th anniversary, not only celebrates the brand’s history, but also highlights the growing importance of holistic self-care in our daily lives.
The ‘Care Essentials’ line stands as a true tribute to the health of our feet, incorporating seven products meticulously formulated to restore balance and revive the vitality of those cracked and parched feet. From soothing bath salts that transform the bathing ritual into a sublime experience, to a skin-renewing scrub, each product is the result of years of research and development. Made in Germany from 100% natural ingredients, each formula promises not only efficacy, but also a moment of indulgence in your daily routine.
Oliver Reichert, CEO of Birkenstock, shares his vision: ‘We believe that true confidence starts with taking care of every step we take. By expanding our focus to foot care, we empower our community to embrace wellness and conscious living. This collection is designed for those who value self-care and are looking to elevate their everyday lives’.
Each product is available at Birkenstock.com, inviting you to transform your home into a spa.
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram
You may also like...
