Don Julio joins us for the launch of our first issue in print

On October 30th, we celebrated a turning point in our trajectory: the paper debut of our magazine, and we did it in style, with an exclusive dinner and party at the impressive The Madrid EDITION. An event that not only marked a milestone in our short but promising history, but also brought together two brands that, each in their own universe, represent the highest in their respective cultures: Don Julio, the number one tequila in Mexico and emblem of great celebrations, and HIGHXTAR, the reference media for fashion and high-streetwear lovers.

Both brands, in different ways, have transcended in their respective fields and have become symbols of exclusivity, authenticity and style. Don Julio, with its legacy of more than 70 years, has been the undisputed protagonist of countless celebrations around the world, transforming every toast into a memorable moment. In the same way, HIGHXTAR has established itself as a key reference in contemporary fashion and culture, capturing the most innovative trends and reflecting the spirit of a generation that seeks the unique and the different.

This event was not just a party: it was a statement of intent, a celebration of the creation, culture and style that Don Julio and HIGHXTAR share. From the first toast, with a Don Julio Paloma, to the last sip of Don Julio 1942, the evening was infused with the same vibrant energy that characterises both brands: an energy that celebrates the exceptional and the authentic. Tequila, so deeply rooted in Mexican tradition, aligns perfectly with HIGHXTAR’s ethos, which seeks not only to follow trends, but to set new narratives in global culture.

With the icon of the moment and activism Mia Khalifa as the protagonist of our first issue and the attendance of numerous personalities such as Lola Rodríguez, Mirela Balić, Natalia Lacunza, Iván Pellicer, María Escarmiento or Fernando Valdivieso, the night was a success and Don Julio the perfect accomplice to make this event an exceptional experience where luxury, fashion, music and art merged. Just as each bottle of Don Julio holds within it years of skill and passion, each edition of HIGHXTAR is an invitation to explore a world where creativity has no limits and authenticity is the rule rather than the exception.

The party, which continued at MISTICA, the hotel’s new nightclub, was the epitome of this connection between tradition and the avant-garde: a space where the sound of artists such as Edgar Kerri and the collective Voodoo System by Wekaforè and Oseka mixed with the energy of the attendees, creating a unique atmosphere. There, amidst red lights and a vibrant dance floor, Don Julio was not only the drink of choice, but the symbol of a toast to the union of fashion, music and creativity. This event not only marked HIGHXTAR’s debut on paper, but also reaffirmed the spirit of both brands as referents of the authentic, the innovative and the timeless.