Mike Tyson and Kith resurrect the most iconic meme in the form of a T-shirt

Mike Tyson and Kith have joined forces to create one of the funniest and most nostalgic fashion capsules of the year, paying homage to one of the most viral memes in digital culture: ‘Now Kith’. This iconic meme, which shows a young Tyson bringing two pigeons together as if they were two lovers about to kiss, is reinterpreted by the brand with a unique touch of humour. A playful nod to his lisp that turns ‘kiss’ into ‘kith’.

With the Kith for Mike Tyson T-shirt at the heart of the launch, the garment is a blend of nostalgia and attitude. Made from a durable 230GSM cotton with a wash that gives it that vintage feel, this T-shirt reminds us of Tyson’s golden years. And to bring it full circle, Iron Mike himself stars in the campaign video, sporting his T-shirt as if he’s ready to jump into the ring, or at least give it a stylish shot.

The collaboration also launches in the context of Tyson’s upcoming showdown with Jake Paul, which will premiere on Netflix on November 15. For the more anxious, the Mike Tyson x Kith capsule will be available from 11 November via the Kith Monday Programme, adding an extra dose of pop culture and fashion in anticipation of the in-ring event. A perfect blend of nostalgia, humour and style, turning a simple meme into a collector’s item.