Korean brand Open YY launches its WH24 collection for the winter season, which once again dives into the beauty of the everyday, seamlessly fusing everyday aesthetics with the comfort of more relaxed garments. This new release is almost a visual manifesto: an ode to the fast pace of urban life, capturing that moment when spontaneity meets sophistication. WH24 is a style statement that embraces everyday simplicity without losing its visual essence.
WH24 is characterised by a wide range of oversized coats and jackets that evoke an enveloping sense of comfort. From faux suede jackets to thick wool coats, plush, faux fur and velvet pieces, the collection pays homage to softness and warmth, while exploring the concept of ‘comfort with personality’. Also included are reinterpretations of knitwear, tartan and quilted jackets, which convey a sense of relaxed yet characterful style, challenging the conventions of what is considered winter wear.
On a visual level, Open YY continues to play with its distinctive mix of contemporary influences and touches of nostalgia, while strongly embracing the aesthetic of the ‘scruffy Englishwoman’. A look that balances warmth with a rebellious and personal touch. WH24 moves away from overdone styling, opting for simplicity at its best: pieces that stand out, that don’t try to impress but, in the end, do. Because, in the end, this is a style that inspires you to get up, have that morning coffee and face the day with the energy that only a big city can offer.
Open YY is a casual-chic womenswear brand that was born in Seoul in 2020, founded by sisters Jiyoung and Boyoung Kim. With the name of the brand inspired by the founders, Open YY represents the spirit of sisterhood and connection that the sisters have transformed into an endless source of creativity and vision. From Hailey Bieber to Lily-Rose Depp, Blackpink’s Lisa, Kendall Jenner, Peggy Gou and Alyssa Coscarelli, the brand has conquered a legion of fashion insiders, becoming a reference for that casual-chic style with a rebellious attitude that defines the contemporary woman.
The collection is now available at theopenproduct.com and at selected retailers such as END, HBX, SSENSE, United Arrows, Nubien and SKP.
To find out all the latest from the brand, visit open-yy.com.
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