Taking innovation to the next level with an app update launched in July this year.
Esta nueva versión no solo redefine cómo los usuarios interactúan con las colecciones de la Maison, sino que empuja los límites de la moda inmersiva con tecnología de vanguardia.
Gracias a visionOS, el sistema operativo de Apple Vision Pro, ahora es posible sumergirse por completo en un universo Balenciaga a través de los ojos, las manos y la voz. Un diseño visualmente impactante que coloca a los usuarios en el centro de la acción, sintiendo la fuerza de las colecciones como nunca antes.
The update brings with it a unique spatial video player, featuring 180° footage from the Summer 2025, 53rd Coutureand Spring 2025 collections, enveloping users in a fully immersive runway experience. Captured with specialised cameras and meticulous post-processing, these images are not just seen, they are lived, transporting the viewer directly into the heart of the show.
But the revolution doesn’t end there: the 3D lookbook of the Summer 2025 collection brings a new dimension to the visual experience. Gone is the flatness of 2D images. Now, the looks take on depth and presence thanks to spatial technology, allowing each garment to be seen with a visual richness that brings out the essence of each design.
In addition, spatial audio integration elevates the impact of the French fashion house’s signature soundtracks. Each runway show becomes a sensory journey, with sounds that adapt to the user’s environment, creating an immersive sonic atmosphere that replicates the excitement of being on front row.
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