An adrenaline-fuelled visual adventure where the global artist immerses herself in a journey that encapsulates freedom, self-expression and a fearless spirit.
With the Speedcats snug on her feet, Dua follows power lines that fade into the horizon, heading towards distant mountains. The sun fades and the action intensifies: behind the wheel of a muscle car, she manages to transform the nighttime desert into her own personal track. Dressed in a racing-inspired black total look by PUMA, her transgressive energy becomes the epicentre of this narrative of speed and style.
The resurgence of the PUMA Speedcat is no coincidence. Originally conceived 25 years ago, these shoes are back this season to reclaim their place as a cultural icon. Their special, eye-catching silhouette and racing essence has been reinterpreted through exclusive collaborations and limited editions, resonating with those who dictate the rules of the new zeitgeist.
Available in classic Red and Black, along with a new Pink Blush variant, the Speedcat celebrates its heritage while setting the pace for the future.
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