Foot Locker and NBA: an exclusive collection with Jeff Hamilton

The National Basketball Association (NBA) and Foot Locker Europe have announced a multi-year extension of their current partnership, which will see the global footwear and apparel powerhouse continue as the NBA’s official marketing partner in Europe. Foot Locker will also be an associate partner of the NBA Paris Games 2025 presented by Tissot, which will see the Indiana Pacers and San Antonio Spurs play two regular season games at Accor Arena on Thursday 23 and Saturday 25 January 2025.

Through this expanded partnership, Foot Locker will reinforce its commitment to elevate basketball and trainer culture through unique products and experiences. As part of a long-term vision to empower local communities across Europe through basketball, including Barcelona, Berlin, London, Milan, Paris and Rotterdam, Foot Locker will continue to host youth basketball courses in conjunction with the NBA, while providing essential tools, platforms and networks designed to deepen engagement with the next generation of fans and players across Europe.

‘Expanding our marketing partnership with the NBA in Europe solidifies Foot Locker’s leadership in basketball culture globally and strengthens our impact beyond the game,’ said Kim Waldmann, Chief Customer Officer, Foot Locker, Inc. ’As basketball’s influence continues to grow, we remain excited to connect with fans and players through unique events and activations that celebrate the sport and its culture across Europe.’

‘Our expanded partnership with Foot Locker Europe reinforces our shared commitment to celebrating the vibrant culture of basketball and the rich history of the game in so many communities across Europe,’ said NBA Vice President of Global Partnerships for Europe and the Middle East Dina Ahmad. ‘We are also looking forward to working with Foot Locker on a set of fan activations in conjunction with the two games in Paris in January between the Spurs and Pacers, which will involve a week-long celebration of basketball and the NBA for fans across the region.’

To celebrate Foot Locker’s extension and 50th anniversary famed fashion designer and artist Jeff Hamilton will create 50 limited edition NBA jackets that will be available exclusively through sweepstakes and giveaways. Members of Foot Locker’s FLX loyalty program and followers of Foot Locker’s localized social media accounts in Europe will have the opportunity to win a custom jacket and a subscription to NBA League Pass, the league’s premium live game subscription service available through the NBA App.

For more information on Foot Locker, Inc. initiatives and latest news, please visit www.footlocker-inc.com or follow @FootLockerEU on Instagram.