K-Way hits the slopes with its Autumn/Winter 2024 collection

K-Way has it clear: the 2024 ski season is already underway, and it does so with a new Autumn/Winter collection that fuses functional design, high-performance fabrics and a completely revamped aesthetic. Winter is dressed in innovation, with a proposal that updates the brand’s classic silhouettes, adding contemporary touches and in-depth research into technical textiles to ensure the best experience on the slopes.

For this season, K-Way sets out to explore new frontiers in the world of materials. The FW24 collection is distinguished by an even more advanced approach to fabric technology. Highlights include the Bonded Padded range, designed to offer maximum comfort without sacrificing lightness; the Premium Klassic line, which revamps technical wool with a water-repellent treatment; and the innovative Fabric Mix, which fuses waterproof nylon with twill fabrics for high-end performance and unique aesthetics.

The campaign accompanying the launch not only highlights the vibrant colours and functionality of the new collection, but also invites us on a surreal journey where the ski slopes become a backdrop of contrasts and visual sophistication.