This was the exclusive Pepsi Ring launch with Bad Gyal

On 27 November, Pepsi took us to Barcelona for a unique experience, where fashion, design and functionality came together in a way that was as unexpected as it was brilliant. Urban culture has always had a direct relationship with self-expression, but never before had fashion intersected with the need to maintain an impeccable manicure, until Pepsi launched its ‘Pepsi Ring’. The occasion not only celebrated the launch of a unique piece, but the creation of an object of desire. The Pepsi Ring is not just a ring, it is a disruptive proposition that redefines the concept of the everyday into luxury.

This ring is the answer to one of Gen Z’s most universal complaints: how to maintain a perfect manicure when the simple act of opening a can of Pepsi can end in disaster. Instead of ignoring the problem, Pepsi embraced it, transformed it and elevated it in a big way. The result? A 925s silver ring, with white zirconia and an integrated can opener, because it’s how you wear it that really counts, and in this case, you wear it in style. A detail so simple, yet so essential for those looking not just to stand out, but to redefine the rules. In collaboration with urban jewellery designer Long Play Jewels, and the PepsiCo Design and Innovation Centre, they created a piece that is as functional as it is sophisticated.

The setting for the launch could not have been any other: Razzmatazz, the venue that symbolises the pulse of the city, the epicentre where music and the most authentic fashion meet. The night was not limited to a product launch; it was a sensory experience that celebrated the spirit of the brand. To elevate the experience, they had Bad Gyal who not only brought her unmistakable energy, but also crowned herself as the muse of the event by wearing an exclusive Pepsi Ring made of yellow gold and diamonds, a tribute to her own Instagram story where she showed how, upon opening a can, her nail broke. Irony? Maybe. Genius? Without a doubt.

As the artist lit up the stage with her unique energy, performing her biggest hits such as ‘Fiebre’ and ‘La Prendo’, the audience was immersed in a fully immersive experience. LED screens on stage showed images of the ring, while attendees enjoyed Pepsi cocktails and could touch up their manicures at a beauty booth, all under the promise that the Pepsi Ring would keep their nails intact. Every detail, every element of the event seemed designed to create an atmosphere of total exclusivity, where fashion, music and design came together in a single concept. The national creative community did not miss this celebration, among the attendees were La Hija del Jeque, Jessica Goicoechea, Alba Miró, Eider Paskual, Andrea Cuervo, Albert Mullor, Gerard Estadella and more.

Pepsi también ha puesto a disposición de los consumidores una primera edición exclusiva del “Pepsi Ring”. Las personas que deseen uno ya pueden inscribirse y probar suerte aquí.

Bad Gyal and Sebastián Yatra present their new single 2AM.