The celebrity takes another step in her expansion into the beauty industry by introducing XO Khloé, a collaboration with Luxe Brands.
An alliance that reinforces the connection between celebrities and luxury brands, consolidating the trend for exclusive perfumes that blend indulgence and sophistication.
Developed with the expertise of Luxe Brands – renowned for its successful collaborations with icons such as Ariana Grande – XO Khloé embodies the essence of a confident and daring woman. The fragrance is defined by a heady blend of fresh rose, hazelnut, musk and woody notes, striking the perfect balance between femininity and depth.
Ideal for those seeking an intense and captivating olfactory signature, it is a tribute to accessible luxury and personal expression through scent. A statement of intent from Khloé Kardashian in her foray into the sensory world of fragrances.
‘Creating this fragrance has been a very special journey for me,’ said the youngest Kardashian. ‘I’m very active in every project I’m involved in and I wanted every detail of ‘XO Khloé’ to be intentional and purposeful. From the bottle design to the campaign, I was fully involved in the process from start to finish. I’m especially proud of the fragrance, which we spent a lot of time on to make sure it was perfect and I’m so happy with the final product. I can’t wait to share it with everyone.’
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