In this new release, the rapper and designer fuses his unique style with luxe essentials and signature silhouettes, such as tailored blazers and trousers, mixed with bold prints and bold colour combinations. In addition, there is no shortage of streetwear basics that define the essence of MAINS, such as heeled ensembles that strike a balance between casual and exclusive.
To celebrate the launch, MAINS will open a pop-up in the heart of London, offering fans the first opportunity to get their hands on the most coveted pieces from the collection in person. The shop will be located in Soho and will be open from 6-9 December, providing a unique experience for lovers of urban fashion and luxury.
MAINS captures its global essence with a new visual campaign shot on the vibrant streets of Lagos, Nigeria. In this new chapter, Skepta becomes the model, defying the conventions of street fashion while paying homage to his hometown. The campaign, which foregrounds the cultural melting pot that the brand represents, seeks to connect global cultures through the power of fashion.
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