For the first time, the CUPRA City Garage in Madrid celebrates Christmas with a unique experience. Guided by the Light: Experience a unique Christmas through the magic of light is the title of a luminous installation that has turned the space on Calle Serrano into one of the best plans for the festive season. Until 5 January, the capital will be illuminated with a proposal that fuses art, technology and the rebellious essence of CUPRA.
The space on the iconic Serrano street becomes the epicentre of a Christmas that redefines the concept of immersion. In collaboration with Maxi Gilbert, founder of the first Museum of Light in Spain, CUPRA presents an installation that not only illuminates, but transports us to a parallel universe, where light, innovation and design combine in an experience that transcends simple Christmas decoration.
The tour begins at the façade of the CUPRA City Garage, where the brand’s logo comes to life and displays a light that emanates rebelliousness and energy. The experience intensifies as you pass through a luminous tunnel that acts as a threshold to a new dimension, leading to a larger immersive room in the city centre that emulates a starry firmament. Here, a play of projections and mirrors transforms reality, taking us on a unique sensory journey.
An immersive experience in every sense
The CUPRA City Garage is reinvented not just as a space of light, but as a true laboratory of experiences. From the CUPRA Dance, where attendees create their own musical Christmas to the beat of the music, to the opportunity to race on a Scalextric of epic proportions, the facility offers activities for everyone. Speed, rhythm and creativity come together in an environment that stimulates both body and mind.
To complete this very Christmasy plan, the CUPRA City Garage restaurant offers a gastronomic proposal to match the space: energetic breakfasts, snacks with the best gildas in the city, menus designed for all tastes and, of course, the classic hot chocolate accompanied by Christmas sweets. A space where the design of the menu blends in with the aesthetics of the Garage itself, creating a unique atmosphere to enjoy a different kind of Christmas.
For more information on activities and schedules, visit CUPRA City Garage Madrid.
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