Chanel’s entire legacy in the beauty industry is captured in this book

Under the title ‘Chanel: The Allure of Makeup’.

4 photos

The Parisian Maison, a timeless symbol of sophistication, releases this very special publication that stands as an ode to the beauty universe it has been cultivating since 1924. In a visual journey spanning almost a century, it explores the evolution of its make-up line: from vintage ads to intimate behind-the-scenes moments and epoch-making campaigns.

Natasha A. Fraser, writer and journalist, constructs this narrative with a sharp, contemporary eye, spinning visual memories that evoke the spirit of Gabrielle Chanel and the modern femininity that redefines generations.

It all began as a revolution. In 1924, the house introduced its first make-up collection, a manifesto of colour and freedom that challenged the norms of its time. Over the decades, iconic products such as Rouge Coco lipstick and the timeless Chanel N°5 have become collector’s items, marking a before and after in the history of luxury.

The book, available on the Chanel website, is a true collector’s item.