Christmas never looked so cool.
GUESS Originals is back for Christmas with its Holiday 2024 collection. The campaign, visually directed by Neri, features Giovanna Ramos and Jerry Jahova, two charismatic talents who are redefining the mindset of an entire generation.
Giovanna Ramos, or simply Gio, is much more than a model. This Atlanta-raised Brazilian is a multi-dimensional creative force: model, stylist, influencer and streamer. From her connection with Lil Yachty’s Concrete collective to her tie-in with Playboi Carti’s Opium, Gio has been building a bridge between fashion, music and culture. Now he’s started to garner even more eyeballs by sharing his life on Twitch and collaborating with key figures like Kai Cenat. His authentic and fresh vibe fits perfectly with the spirit of GUESS Originals.
As for Jerry Jahova, he is known for his great style and musical talent. This is a profile that is redefining what it means to be a creator today. It’s not just about how he wears clothes, it’s about what his lifestyle is like and what his creator side is like.
Considering what the two stars of the latest from GUESS Originals look like, it’s more than clear that the Holiday 2024 collection has been filled with pieces that scream attitude. Among the standouts are the denim jacket with fur lining, perfect for winter, and the washed bomber jacket, ideal for everyday layering. But what really catches the eye are the more daring additions: the distressed leather bomber jacket, the jacquard hooded sweater and the suede fur-lined jacket in a short, boxy cut.
The GUESS Originals Holiday 2024 collection is now available in select stores and online.
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