Valentino chooses Freen Sarocha as global ambassadress

The Thai actress joins the history of the iconic Italian house.

In a move that underlines its commitment to the new era of luxury, Valentino has just signed Freen Sarocha as its new ambassador. This appointment comes after a relationship that has grown over time, marked by her presence at the Spring/Summer 2025 show, the first under the direction of Alessandro Michele.

The actress, who rose to stardom after starring in the Thai hit GAP: The Series in 2022, has proven to be a fresh and authentic face on the international stage. Her journey has led to her being honoured as ‘Favourite Star’ at the Nine Entertainment Awards in 2023 and making her film debut with projects such as Uranus 2324 and The Loyal Pin, as well as her high-profile presence at the Cannes Film Festival.

‘It is a great honour for me to take part in turning the next page in the history of the Maison Valentino, where art and heritage enter a new contemporary era,’ she says excitedly.