Rihanna sparks passions as Cupid in Savage X Fenty Valentine’s Day 2025 campaign

Rihanna surprises us again, this time in the role of Cupid, in Savage X Fenty’s Valentine’s Day 2025 campaign. In this edition, the stars are none other than Love Island: USA winners Serena and Kordell, who are joined by TikTok content creators Hayley and Jules LeBlanc. The female representation is not far behind, with best friends Jade Gordon, Minami Gessel and Noni Cngor showing off their complicity in looks that exude style and femininity.

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‘Valentine’s Day is an opportunity to celebrate love in all its forms,’ says Rihanna. ‘At Savage X Fenty, we seek to embrace that universal love, creating pieces that make each person feel incredibly confident in themselves as they show themselves as they are’. Among the pieces in the collection, we find both the most sensual classics as well as more daring and original proposals for Valentine’s Day. Savage X Fenty has just what you need to make this February 14th even more special.

Ready to fall in love with the collection? Discover it and buy it now on the Savage X Fenty website or in the brand’s physical shops.

The singer and entrepreneur gives us another dose of her unstoppable magnetism, this time starring in the latest Savage X Fenty campaign.