Iconic women’s denim brand MISS SIXTY has just dazzled the world with one of the most striking campaigns of 2025. Under the Y2K aesthetic and starring Bella Hadid, the new spring/summer 2025 proposal transports us to a retro supermarket, elevating the brand’s nostalgia through a fresh and current look, all under the mantra of ‘effortless Italian ease’.
The SS25 collection shines with pieces that encapsulate the essence of vintage fashion: from the lip-print T-shirts, to the flared jeans adorned with rhinestones, not forgetting the studded leather belt, a nod to the 2000s aesthetic. But if there’s one element that steals the show, it’s the leather motorbike bag with a multi-pocket design that elevates any look.
With an undeniable heritage dating back to 1991, MISS SIXTY manages to fuse the retro with the contemporary in this collection, offering everything from flared jeans and buckle belts to skinny silhouettes and denim heels. All perfectly combined with the irreverent style of supermodel Bella Hadid, who makes the western essence her own, but with a modern and sophisticated look.
Don’t miss this campaign that promises to be a benchmark, and take a tour of the SS25 collection on the MISS SIXTY website.
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