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Beabadoobee, Kai-Isaiah Jamal and Gene Gallagher at the head of GUESS JEANS 2025

A launch that highlights the brand’s growth under the creative direction of Nicolai Marciano.

Beabadoobee, Kai-Isaiah Jamal and Gene Gallagher at the head of GUESS JEANS 2025

The brand’s latest campaign features three of the most influential and disruptive personalities on the British cultural scene.

With a visual approach that skilfully blends classic codes with the latest trends, the prestigious photographer Rafael Pavarotti has succeeded in capturing the campaign images through intimate and evocative portraits of the protagonists.

In them we discover the new GUESS JEANS collection such as the relaxed fit jeans, the trucker jacket or the basic T-shirt adorned with the logo worn by Beabadoobee or the button-down shirt matching the trousers in a darker wash by Kai-Isaiah Jamal.

A launch that highlights the brand’s growth under the creative direction of Nicolai Marciano, who is consolidating its global presence in the denim world.

Scroll through the gallery above and discover the full campaign.

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