Charms: micro-trend or new basic?

Of course, these last few months we haven’t seen a single bag that wasn’t covered by accessories. The streetstyle of international celebrities such as Jaden Smith, Timothée Chalamet or Ralphie Choo within the Spanish scene have proven once again that men’s fashion is also fun, creative and above all full of artistic expression with the use of accessories, prints and outfits. The revolution in the men’s fashion scene starts with accessories, and the fashion piece of the past year has undoubtedly been the charm. But is it really here to stay? Here are three reasons that answer the question:

Fashion is cyclical

If there is one thing fashion experts know, it is that it is in constant circular motion: all the trends that emerge in recent years stem directly from other eras, and so on and so forth. The creativity and consumerist fun of Y2K is one of them, and it is what gives rise to the charms. Keyrings of all colours, shapes and textures decorated the bags and backpacks of all young people in the early 2000s, and twenty years later, as well as expanding their market, they are doing so in terms of variety.

Accessibility and creativity at your fingertips

Because of their size, price and endless variety, charms are an ideal way to bring the big brands to the pocket of every consumer, but at the same time they are a quality investment. The most fun, varied and on-trend charms belong to brands that really put quality into all their products, big and small, just like Fendi.

Personalisation to the maximum

Another of the great keys of people who ooze style is not to stick to the trend, but to their personality, and knowing how to take the trend to their own is something that only the most fashionistas can achieve. These accessories, again because of their variety, are the ultimate expression of what the human being can be, whether mixed with others or attached to a handbag or belt buckle, the charm invites the wearer to develop their creativity and feel comfortable and creative with their style, allowing and promising an infinite range of combinations, colours, occasions and elevations of everyday outfits.

It is no coincidence that the charm took on a special weight in 2024, for all its characteristics are also those that the brand has cultivated throughout its history. For its 100th anniversary, Fendi is recreating itself and celebrating all its successes and hallmarks, including a new accessory. From the introduction of micro bags to now iconic collaborations such as Fendi X Lollipops and the subsequent Fendilicious accessories in the winter collection.

Experts in creating universal pieces, Fendi also launches these versatile accessories for its Lunar New Year collection, giving a new opportunity to let creativity run free with its distinctive accessories. This ‘Made in Italy’ charm comes in the shape of a cactus with a ring and clip featuring the fashion brand’s logo. The cactus is crafted from soft mink in intarsia in shades of green and white and the FF medal finish is enamelled in red and the metal fittings have a palladium finish.