Lamine Yamal signs with OPPO

The smartphone brand joins forces with the young footballer in a strategic move that reinforces its global vision.

Since he burst onto the international scene in 2023, Lamine Yamal has not stopped achieving success. His innate talent and maturity have earned him the respect of others, proving that the key to success lies in hard work, discipline and authenticity. Now, he joins OPPO as a global ambassador to inspire young people around the world to live in the present, transform their passion into action and create unique stories.

This philosophy resonates with the brand’s ‘Make Your Moment’ slogan, which invites you to take control of time, seize every opportunity and write the future. For OPPO, Lamine is much more than a football player; he is an example of perseverance, constant effort and loyalty, values that are completely in line with its vision.

But the relationship between the brand and football has been going strong since 2015, when it partnered with the UEFA Champions League. Now, this special collaboration takes that synergy to a deeper level: uniting the passion of football with the latest technological innovations. OPPO is committed to connecting with the next generation through cutting-edge devices equipped with powerful cameras and advanced digital tools to capture every moment in truly breathtaking quality.

In addition, together they will develop community initiatives that seek to enhance football, improve sports facilities and promote charitable projects that use sport as an engine for social change.