This innovative line, based on the Skinification trend, offers the ultimate solution for truly strong, shiny and healthy hair.
And what is the secret? A treatment with a double repairing action that treats the root of the problem: the accumulation of calcium in the hair fibre and breakage. And with it, not only will we not only have a stunning mane, but we will also unleash our potential and our inner strength.
On a day-to-day basis, our washing routine can be far more damaging to our hair than we realise. The water we use contains high levels of calcium which, as it builds up in the hair fibre, amplifies the effects of damage such as breakage and dullness. Over time, these calcium deposits cause hair to become stiff, brittle and, worst of all, prone to breakage.
This phenomenon is known as persistent damage, and it is precisely what Première by Kérastase combats with its revolutionary dual-action repair treatment. Thanks to a high concentration of acids, this treatment not only removes calcium, but also reconnects broken keratin bonds.
But the most surprising thing about Première is in its formula, based on citric acid, glycine and peptides. These three powerful substances act in synergy to restore hair to its original strength, while making it shine like never before. In this way, Kérastase is able to repair up to 96% of hair damage in a single use, noticeably transforming hair texture and strength.
Its correct application is based on the hair layering routine, the best way to care for hair through three steps: pre-shampoo, which acts as a tonic; shampoo, as a cleanser that removes impurities and prepares the fibre to receive the repair products; and conditioner or mask as the final step to nourish and revitalise. And to get the final extra touch that really makes the difference, there are two extra products: the serum and the oil.
Première is not only a scientific innovation, but also a manifesto of empowerment. The tagline, ‘Unleash your inner strength’, resonates with brand ambassadors such as Emily Ratajkowski and Sydney Sweeney. Each of them embodies the strength and confidence of Kérastase, inviting us to transform the way we care for our hair and unleash our inner strength with a mane of strength, movement and shine.
Visit the official Kérastase website and discover the entire Première line.
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