Gucci unveils ‘Gucci Together’: its new Valentine's Day campaign

For Valentine’s Day, Gucci unveils Gucci Together, an ode to love in its truest form, expanding on creative director Sabato De Sarno’s vision of the importance of telling personal stories and celebrating the emotional ties that define them. Photographer Tina Barney, chosen by De Sarno for her ability to capture the most intimate and theatrical essence of everyday life, puts her unmistakable artistic stamp on the campaign.

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The images, which take place in cosy settings, are full of warmth and real emotions. Barney manages to capture those fleeting moments between couples and families, all linked in one way or another to the world of fashion. Every glance, every gesture and every detail becomes a love story that can only exist in those small exchanges. The portraits convey a sense of unity through what is unspoken, while a series of videos interweave the voices and personal accounts of the protagonists, reminding us that true intimacy lies in the most subtle and authentic gestures.

The campaign also features an exclusive selection of gifts for this Valentine’s Day, drawn from Gucci’s latest collections. From Horsebit 1955 Soft bags in Rosso Ancora, to pieces from the Gucci Savoy and GG Emblem collections in new shades, to shoes with Horsebit or tribanda details, Flora silk scarves, Link to Love fine jewellery pieces, Gucci eyewear and Gucci Flora fragrances. A palette of soft colours, evoking romanticism and distinction, defines this series of gifts designed for the most discerning.