This is Jil Sander’s first fragrance collection

Developed in collaboration with beauty giant Coty.

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The prestigious fashion house is pleased to present its new beauty line composed of six unisex fragrances that perfectly represent its DNA: minimalism, modernity and exquisite attention to detail.

This launch marks a further milestone in its growth as a lifestyle brand, expanding its offering beyond fashion into the world of beauty. The brand, which has already taken its first steps into fine jewellery, is now entering the fragrance industry which will not only appeal to discerning consumers, but will also open up key new opportunities in key markets in the Middle East, where it will open its new store in Dubai.

The Jil Sander Olfactory Series 1 is based on a fundamental concept: clarity. Fusing botanicals and technology with excellence, this line of fragrances stands as a sensory revolution using aldehydes and three key natural ingredients as the main elements of its compositions. The formulas are minimalist yet radical, recalibrating traditional fragrance proportions and using only the essentials.

At the heart of this collection lies a profound inspiration: fragrance as an expression of individuality. Olfactory Series 1 seeks not simply to adorn, but to convey the very essence of the wearer. Through a perfect balance of masculine and feminine, intimate and present, day and night, Jil Sander achieves a fascinating balance that puts the individual at the centre of the experience.

Each fragrance is conceived as an ‘invisible self’, a halo that lingers after you are gone, an olfactory memory that connects what you don’t see with what you feel. As with its fashion collections, where the most precious things are often hidden in the smallest details, the brand understands that a fragrance can be as impactful as a gesture, a touch or a fleeting glimpse.

Under the creative direction of Lucie and Luke Meier, Jil Sander has brought together a select group of the world’s most talented perfumers to bring this collection to life. Together, they have worked with complete creative freedom to deliver fragrances that not only represent the everyday, but elevate the simplest experiences to a sublime aesthetic level. The compositions are distinguished by their ‘radical olfactory signature’, in which aldehydes play an essential role: sparkling notes that illuminate and amplify the natural ingredients, creating a perfect harmony between freshness and depth.