The CHANEL 25 bag via Dua Lipa

With the avenues of Manhattan as a backdrop and ‘She Drives Me Crazy’ by Fine Young Cannibals as the soundtrack.

A partnership as long awaited as it was desired. The pop superstar and the iconic Maison have joined forces to introduce the world to the charms of the new Bag 25, the piece that promises to become a collector’s classic. With Gordon von Steiner at the helm of creative direction, the campaign takes us straight to the vibrant streets of New York to accompany Dua as she goes about her daily life.

‘I’m obsessed with this bag,’ says the singer, adding: ’It’s the perfect kind of bag for me, I’m always on the go and I like to carry everything in it, especially because it has great pockets for all my favourite things. There’s room for my books, my sunglasses, a notebook or two. It’s the perfect everyday bag.’

In this way, she not only becomes the official image of the campaign, but also a symbol of what Chanel wants to represent at the moment: the perfect balance between luxury, comfort and rebelliousness. The choice of the song ‘She Drives Me Crazy’, a 90s anthem, reaffirms the idea of establishing connections between the classic and the contemporary.

‘I love that song. It’s a 90s anthem, and I’ve always loved that era, probably because that’s when I was born. I often go back to those years, whether it’s fashion, music or film. It inspires me a lot. This song fits perfectly with that freedom of expression and has allowed me to immerse myself in a fun, raw, rebellious emotion. New York really lends itself to that kind of energy,’ adds Dua excitedly.