Desigual resurrects its most iconic T-shirt for 2025

Desigual kicks off 2025 in style with the return of its most iconic T-shirt: I Never Thought I’d Wear Desigual. A classic that, a few years ago, revolutionised the social networks and took over the streets thanks to its bold style and provocative message. Now, the brand is putting it back in the spotlight, kicking off a year full of new challenges and major milestones.

The impact of this garment is undeniable: hundreds of girls and boys all over the world have appropriated its design, showcasing it with their own unique personalities and styles. Many of them never imagined that Desigual would be part of their wardrobe, but, like the T-shirt, the love for the brand has grown unstoppably. Now, it’s more than just a garment: it’s a style statement.

The T-shirt will be available in all physical shops and on desigual.com, making it clear that this new wave of Desigual is here to stay. If you’re not yet part of the #DesigualCommunity, now is the perfect time to join.

Amelia Gray: the story continues with Desigual

And as if that wasn’t enough, Desigual confirms that supermodel Amelia Gray will be the star of its Spring-Summer 2025 campaign. After her successful participation in the Autumn-Winter 2024 season and her participation in the brand’s 40th anniversary fashion show, Amelia will continue to write her story with the brand, establishing herself as the face of a new era for Desigual. The campaign will see the light of day in March, marking another important milestone in this journey full of creativity, energy and a lot of attitude.

The Port de Barcelona was the setting for #Reflections, the SS25 fashion show that marked the culmination of Desigual’s new era.