‘Every kiss begins with M(SCHF)’ – and, as always, they do it in an unexpected way. Just in time for Valentine’s Day, MSCHF redefines the concept of luxury with Rock Candy, a jewel that puts a radical twist on nostalgia. This diamond-studded candy ring not only pays homage to the iconic Ring Pop, but elevates it to a true piece of avant-garde art.
Available in sizes 7 and 9, Rock Candy plays with three flavours: blue raspberry candyfloss, green apple and strawberry. But, like everything at MSCHF, what looks sweet hides something much more significant. At the centre of each ring, a 0.75-carat diamond, lab-grown with the utmost precision, is set in a sterling silver band. What looks like an ephemeral sweet treat is actually a seven-gram jewel of sugar, which fades over time to reveal the true treasure within.
With Rock Candy, MSCHF not only transforms the act of giving a ring as a gift, but turns it into a sensory experience of luxury and nostalgia, where the ephemeral meets the eternal. Because, in the end, all that remains is the sparkle of the diamond, long after the candy has faded.
MSCHF has taken it upon itself to hype and caricature other maxi boots this year.
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