What is Icy Glam make-up?

Winter and cold temperatures have unleashed a new beauty trend that has already conquered TikTok.

Remember the tutorials that helped you achieve the ‘I’m cold’ finish that were all the rage in 2024? Well, this year the movement is being updated with different elements that define the previous version: creamy skin, intense blush and pigmented lips. And while the cool makeup trend was all about full coverage and a matte finish, ‘Icy Glam’ is all about a fresher, more luminous finish.

Gen Z‘s new obsession is the perfect make-up for the chilly season, inspired by the icy glow of winter. But… what does it really consist of?

Icy Glam’s main goal is to achieve skin that glows as if snowflakes have been showered on it – moisturized, glowing and with an-almost magical-glow. Cool tones predominate to reflect the light and give a fresh texture, with the emphasis on the illuminated finish on the eyes and lips. Lids are lined with silver, lilac or blue shades of shadow, and lips are given a high-impact, juicy finish with metallic and glossy accents.

The best thing about this trend is its versatility. From a subtle daytime look to a glitzy glam evening look, this make-up allows you to play with different levels of shimmer. If you’re the kind of girl who likes an alien glow, you can apply a highlighter and metallic shades that shine at all angles. If you prefer something simpler, a soft touch of highlighter and a light shadow is enough to achieve that icy effect without losing the freshness.

To achieve the perfect Icy Glam, we recommend the following products:

• Luminous foundation: Choose formulas with a hydrating finish that give your skin a natural glow. Look for foundations with technology that maintains hydration throughout the day, so the glow stays intact.
• Cream or stick highlighters: Cream highlighters blend better with the skin, giving it that fresh, luminous touch we’re looking to achieve.
• Metallic shades: Silver, lilac and iridescent blue shades are ideal for recreating this look. Gel or powder shadows with glitter are perfect for that touch of icy glamour.
• Glossy lip balms: Lips should be juicy and luminous, so a gloss or balm with a metallic or pearl finish is the best choice.