You can now buy tickets for concerts and shows on the Miravia app

Miravia, the e-commerce platform specialising in lifestyle, has just taken a step into the future by integrating the sale of event tickets into its digital services category, available only on its app. This new service, launched in partnership with Fourvenues, redefines the way users access concerts, shows and cultural activities, all in an intuitive way.

The first event marking the launch of this functionality will be Iván Cano’s concert in Torrelavega on 21 February. A start that opens the door to a wider and more flexible offer of experiences, designed to evolve and adapt to both organisers and consumers, creating a more dynamic ecosystem.

Since its debut last Christmas, Miravia’s digital services category has integrated products such as gift cards, software, and downloadable video games. Now, with the addition of experiences and events, the platform becomes not only a shopping hub, but also a vibrant space for direct interaction and entertainment for its users.

Miravia had already anticipated the potential of this category during Black Friday, when it offered unique experiences such as an interactive cooking class with Marina Rivers and a fashion masterclass with influencer Carlota Marañón, to resounding acclaim.

In the last year, the platform has consolidated its focus on music, organising concerts and experiences with artists such as Natalia Lacunza, Alba Reche and Dani Fernández. The Miravia Tiny Sessions – a series of exclusive concerts in an intimate format – have become one of the most emblematic projects, highlighting the direct connection with artists such as Belén Aguilera and Womar. A clear testimony of Miravia’s commitment to the music scene and live culture.

Now, with the implementation of QR codes for the purchase and access to events, Miravia simplifies the experience for users, making it faster and more efficient. This change optimises management for organisers, who can manage their events in an agile and effective way.

With this new phase, Miravia not only reaffirms its objective of offering a 360º experience for its users, but also positions itself as a benchmark in the creation of unique experiences, fusing digital products with entertainment and leisure in an integral platform that marks a before and after in e-commerce.

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