Jaylen Brown joins the Oakley family

The NBA superstar has designed a collection that aims to revolutionise style on and off the court.

The link between Oakley and basketball goes back to the 1990s, when sports icons such as Michael Jordan, Shaquille O’Neal and Kobe Bryant made their eyewear their hallmark. Now, more than 30 years later, the brand has resumed its relationship with the sport through Jaylen Brown.

This is not just a sponsorship partnership, but the creation of a new chapter in the company’s history. The Boston Celtics player, known for his disruptive mindset, joins the science behind the most advanced eyewear on the market to shape a new era in design.

‘This is the first collaboration with a brand in my career, and that’s because it was always clear to me that I would only partner with brands that reflected my vision and values in all aspects: personal expression, style and unity. Oakley’s innovation and commitment to the evolution of sport and culture, as well as their ability to inspire new generations, makes this partnership a powerful and meaningful move,’ says Jaylen.

Together, they have successfully fused Oakley‘s heritage with Brown‘s innovative vision, elevating sports optics and fashion to new heights. And under the umbrella of the 741 brand, created to reflect his high-performance vision, the company becomes the athlete’s exclusive eyewear partner.

The collaboration also achieves a commitment to social change, including cultural initiatives such as The XChange and the 7uice Foundation, which support at-risk youth. In addition, Oakley will support the work of the OneSight EssilorLuxottica Foundation, which seeks to eradicate uncorrected vision problems in vulnerable communities around the world.