DKNY has just announced Lila Moss as its new global ambassador, marking her triumphant entry into the spring 2025 campaign. With this new edition of its ‘New York Stories’ series, the brand evokes the mythical atmosphere of films that capture the indomitable and vibrant soul of the city that never sleeps.
Lila Moss becomes the epicentre of a visual narrative that allows her to navigate diverse roles, exploring NY through a unique gaze. The campaign not only pays homage to the city, but also brings a family legacy full circle, evoking her mother Kate Moss’s time in the Donna Karan Spring 2025 campaign.
‘Lila, as the new face of DKNY, perfectly represents the spirit of our brand, establishing a genuine connection with global audiences,’ says Jeff Goldfarb, executive vice president of DKNY. ‘This campaign is a statement of our global expansion and our commitment to authenticity in every corner of the world.’
Through the eye of Mikael Jansson, the campaign presents a sophisticated contrast between youth and elevated style, highlighting the most iconic pieces from the DKNY est. 1989 collection. Among the most coveted looks are the striped polo shirt, the impeccably cut denim shorts denim shorts, the yellow parka and the pinstripe suit.
Head to the brand’s website and secure the most iconic pieces for the spring 2025 season.
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