Calvin Klein’s Spring 2025 campaign marks the return of one of K-pop’s most anticipated collaborations: NewJeans stars Minji, Hanni, Danielle, Haerin and Hyein. Under the unique eye of Oliver Hadlee Pearch, this release highlights a contemporary reinterpretation of the brand’s denim basics, while presenting the essence of the new season with a fresh and sophisticated look.
In this series of images, the group takes over Calvin Klein’s visual universe, sporting denim jackets, jeans and shorts with contemporary washes and laser-etched monogramming. In addition, the collection includes iconic vintage logo T-shirts, striped shirts and dark denim, alongside timeless pieces such as jackets, shirt dresses and the new rugby jumper. The campaign also includes a video that allows us to discover the group’s authentic energy as they dance to Biig Piig’s ‘Watch Me’.
The Calvin Klein Spring 2025 campaign is available on the brand’s website.
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