Gucci has never been just a fashion house; it is a temple where culture, art and creation converge, a sphere perpetually in transformation, populated by geniuses and visionaries who, over time, have woven a rich web of interwoven stories. Artificers and dreamers, creators and followers, all are part of this constantly evolving narrative. In its latest installment, the FW25 collection stands as a reaffirmation of its legacy and, at the same time, as a manifesto that projects the future of fashion under the influence of a new visual and aesthetic concept that fuses luxury with rebelliousness.
This show not only marks a new era, it is a journey into the very essence of Gucci. It speaks of the codes that have defined the house since its creation, in a play between the timeless and the contemporary. A hybrid between the past, where tailoring and luxury were the fundamental axes, and the future, where subversion and innovation are made flesh. The collection is presented as an ode to the firm’s history, but also to its capacity for reinvention. Each piece, each detail, is a layer of history that is transformed to embody the new times.
The Italian, that inherent essence of Gucci, manifests itself with its characteristic sprezzatura, the refined, almost imperfect nonchalance that is felt in the fluidity of each silhouette. The show explores the alchemy between the rigid and the fluid, where masculine tailoring, with its millimetric precision, meets feminine delicacy in a melting pot of elegance and daring. It is not just a question of clothing; it is an attitude, a state of being that bears the house’s signature, now converted into a dialogue that transcends gender and presents itself as a single whole. Classic lines and impeccable cuts give way to elegant subversions, with glimpses of skin, transparencies and fabrics laid bare in a subtle revelation of what is to come.
On the catwalk, threads of the past intertwine with those of the future through the iconic interlocking G motif in dark green, celebrating the 50th anniversary of the monogram named after its creator, Guccio Gucci. This symbol, steeped in history, becomes the visual guide for a collection that fuses the house’s codes with a radically contemporary vision. In this new era, the men’s and women’s shows become a perfect symphony, like a double helix of DNA, where rigour plays with freedom, and tradition is sublimated into new forms.
Tailoring is presented as a play of tensions: from classic fabrics such as tweed, reinvented with the imperfections of British tradition, to the softness of crepe and angora shirts. Experimentation is fearlessly lived, in a dialogue between the austere and the exuberant, where chromatic harmony – a palette ranging from dark greens to mauves and greys – connects the masculine and feminine worlds into a vibrant whole. Here, the minimalism of the nineties meets the maximalism of the present, giving life to a new proposal that celebrates the essential and the excessive at its best.
But we can’t talk about Gucci without mentioning its Horsebit, that timeless emblem that is renewed to celebrate 70 years of its creation. The Horsebit 1955 bag, still one of the brand’s most emblematic icons, is reinvented in new structures and proportions, adapting to the needs of a present that demands the classic, but with a radical twist. From the most restrained to the most ostentatious version, the Horsebit is omnipresent: in bags, accessories and even jewellery, showing its ability to remain relevant and contemporary. It is the perfect link between the luxury of the past and the dynamism of the future, the timeless and the ephemeral in the same piece.
The music, of course, is no less important. Under the direction of two-time Oscar-winning composer Justin Hurwitz, the live orchestra creates a unique atmosphere, a soundtrack that reflects the theatricality and emotion of the parade. The composition, which fuses grandeur with intimacy, pays homage to this new proposal, where the boundaries between masculine and feminine, classic and avant-garde, are blurred to give way to a multi-sensory experience, a journey through time and space that makes it clear that Gucci remains a beacon of creation, innovation and, above all, a place where fashion never ceases to evolve.
Among the attendees, figures such as Leejung Lee, Jessica Chastain, Julia Garner, Tara Shahidi, Bethann Hardison, Sam Nivola and Irisa Patow, Del Pastel, Jin, Deba Hekmat, Bethann Hardison, Daisy Edgar-Jones were the real stars. Each of them, with their unmistakable style, not only reflected the essence of the brand, but amplified it, becoming the new symbols of a generation that understands neither limits nor conventions. Gucci, at its best, materialised in every look, every gesture, every presence. A declaration of intent that transcends the boundaries of fashion and celebrates a global reconfiguration of the concept of ‘icon’.
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