Byredo expands its olfactory universe with the launch of a new fragrance, ‘Blanche Absolu’. Alongside ‘Mojave Ghost’, the iconic ‘Blanche’ is reinvented, joining the exclusive line of highly concentrated oil perfumes, made using the sophisticated solvent extraction technique. This meticulous process not only extracts, but preserves the purity and potency of each natural scent.
‘Blanche Absolu invites you to experience a fresh and clean fragrance, evoking the feeling of freshly laundered sheets. Its warm and comforting base fuses rich musk, soft cashmeran and ambroxan. The heart of the fragrance reveals delicate floral notes of violet, jasmine and rose absolute, bringing floral sophistication. On top, those who already love the original ‘Blanche’ will recognise the familiar entrance of black pepper and neroli.
‘‘Blanche’ is not just a fragrance, it is a representation of texture, of the interaction of fabric and skin,’ says Ben Gorham, founder and creative director of Byredo. ‘It’s an intimate, deeply human experience that we can all resonate with in a visceral way.
Byredo ‘Blanche L’Absolu de Parfum’ is now available on the brand’s official website.
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