Bad Bunny and Calvin Klein revolutionise the internet

With the latest underwear campaign that has surprised everyone.

5 photos

If we thought Calvin Klein had already played all its cards with Jeremy Allen White, we were wrong. The brand has set the networks on fire again with a new proposal starring none other than Bad Bunny himself. The artist who started 2025 in style with his album “DTmF” continues to establish himself as one of the icons of pop culture.

And the reason is none other than to present CK‘s new cotton classics, such as the black and white Icon Cotton Stretch boxer shorts in which the Puerto Rican poses under the direction of acclaimed photographer Mario Sorrenti and dances to the rhythm of “EoO”, one of his latest hits.

“I’ve been working on this for a long time; to see it finally come to life has been gratifying. I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and being able to shoot it in Puerto Rico made it that much more special and genuine,” says Benito in the official press release.