JENNIE is also a Chanel Girl

The superstar joins Dua Lipa to celebrate the it-bag of the season.

Earlier this year, the French brand surprised the world with a spectacular campaign directed by Gordon von Steiner and starring Dua. In this short film inspired by the vibrant energy of New York and the spirit of music videos, Dua posed with the new 25 Bag to present it to the rest of the world.

Now, JENNIE joins the project, performing the same song “She Drives Me Crazy” by Fine Young Cannibals, through an aesthetic that only highlights her strength and charisma. The new images, captured by David Sims, reflect the timeless and sophisticated vibe that Chanel has managed to achieve with this very special release.

“The CHANEL 25 bag symbolises freedom of movement. It adapts to my various situations and lifestyles, offering flexibility and comfort while allowing me to express my unique style in a different way. CHANEL brings me positive inspiration and energy as a person who loves fashion,” says the South Korean superstar.