The campaign, dubbed ‘A Super Ape’, stars Kai Cenat.
The paths of BAPE® and KidSuper have intertwined in a collaboration that pays homage to the past while boldly looking to the future. First unveiled at the FW25 fashion show at La Villette in Paris, the proposal continues to surprise fans of both brands with the first official images of the meeting.
Colm Dillane is unable to hide his excitement at this very personal project. For him, it is the closing of a circle that is completed with the same energy with which it began. As many know, during his early years as a designer, he screen-printed BAPE® T-shirts and then resold them on the university campus.
‘I used to sell BAPE® t-shirts in high school, I even made pirate BAPE® t-shirts in my friend’s basement,’ says Colm. ‘Fast forward 15 years and now collaborating with them is a dream come full circle. Working with BAPE® is one of those surreal moments when something you imagined as a kid becomes a reality. I hope you can feel it when you see the result’.
The collection, which is already positioned as one of the most desirable of this 2025, includes an impressive variety of pieces: from oversized coats to the unmistakable BAPE STA in a very exclusive and limited edition. It is scheduled for release on 12 April and promises to sell out in a matter of minutes.
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