Nara Smith – the silent icon of a new generation of multiverse women – joins forces with Marc Jacobs to celebrate motherhood from an intimate, elegant and profoundly contemporary point of view. The campaign, conceived as a visual ode to everyday love, transcends the simple homage to Mother’s Day and sets itself up as an aesthetic reflection on the act of motherhood in liquid times.
Photographed in domestic spaces that verge on the dreamlike, the content creator specialising in food moves between the tender and the sublime, sharing scenes with her daughter that feel more like stills from an auteur film than a commercial campaign. There is cooking, yes, and there is play; but above all, there is a serene presence that speaks of containment, of bonding, of a new emotional luxury.
Into this carefully curated universe, Marc Jacobs introduces his selection of pieces for Mother’s Day: the double quilted bag – practical, yes, but coated in a functional beauty that dialogues with life in motion – along with accessories such as the daisy earrings and the balloon necklace, which capture that very Marc duality: sweetness and character, innocence and presence.
The proposal does not seek to impress, but to move. It does not shout, it whispers. It is a visual letter to mothers who do not respond to moulds, but reinvent them. To women who mother, create, cook, feel and walk the world with their own style.
Discover the collection at marcjacobs.com.
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