Zendaya stars in On's new 'Zone Dreamers' campaign

Zendaya and On have done it again, but this time they’ve literally gone off the deep end. The duo presents Zone Dreamers, a campaign that unfolds like the trailer for a cult film you’ll never see in theaters but will want to experience. It’s a cosmic ode to trust, community, and, above all, the power of movement.

Behind the lens, the iconic Nadia Lee Cohen puts her visual stamp on the show: an exquisite blend of 70s sci-fi, pop surrealism, and arty performance art. The result is a Zendaya-led expedition into an alternate universe where training, exploring, and floating in style are part of everyday life. Styling is the one and only Law Roach, Zendaya’s trusted collaborator and visual architect of this space adventure.

As for the fit game, On’s Movement Lifestyle SS25 collection takes center stage: technical pieces turned into objects of desire. The new Cloudzone—a lifestyle sneaker that redefines comfort—and the Body Studio Knit steal the show, but there are also crops, tights, lightweight outerwear, and shorts that invite movement and make a statement.

“Creating Zone Dreamers has been a magical experience,” Zendaya confesses. “This project is about daring, leaning on your loved ones, and trusting yourself enough to leap into the void… or into space.”