After the success of its inaugural edition last year, the Minishop Open Tennis returns this April 26th with more strength, more talent and more style. This unique tournament, where the coordinates of tennis, culture, music and fashion intersect, is once again positioning itself as one of the most unique and eagerly awaited events of spring in Madrid.
The official presentation of the tournament will take place on Thursday 10 April at CUPRA City Garage Madrid, where the details of an edition that promises to be even more ambitious and spectacular will be revealed.
The tournament’s afterparty is sponsored by Mahou beers, which is committed to cultural plans that generate five-star experiences around sport.
This second edition will feature more than 30 teams, made up of key figures from the national and international cultural scene, who will compete in an environment where sport is experienced through creativity and collective identity. Because at Minishop Open Tennis, the important thing is not just to win, but to make a statement of style with every point.
Among the teams that will take to the court are creative collectives, brands, record labels, media, cultural clubs and influential names on the current scene such as 25 Gramos, Bambino, Brain Dead, Club de Tenis Puerta del Ángel, Cupido, Crank, CUPRA City Garage Madrid, Dreamland, Ferrantes, FFEA, Habemus Roma, Highxtar, La Revuelta, Lesbian Garros, Little Late, Market, Mainline, Minishop, Mushroom Pillow, Qlit, Pogo, Ponte en HVA, Por las Noches, Primavera Sound, Rolang Arroz, Socis Club, Space Jam, Taburete, Tigres de Canelles, Vélodrome and WOMO.
The event, of course, will be attended by some of the most recognisable voices of the moment. From bands like Cupido, Taburete, Shangay Baby, Por Las Noches, Blood Orange or Diiv, who put their instruments aside for a day to take up the racket, to influential profiles from the audiovisual scene like Natalia Lacunza, who will be representing women’s tennis.
International fashion brands such as Braindead and Market Studios will also be present, in an increasingly close connection between sport and fashion. The court will also be a playground for content creators such as Vital Villarrubia or Susana Bicho, models such as Juan Betancourt, and actors such as Rubén Bernal, Ricardo Gómez or the presenter and actor Arturo Valls. Even La Revuelta, the leading television programme, will have its own team, and the iconic Primavera Sound festival will also be represented, reinforcing the connection between music and sport.
As well as being a celebration of culture, sport and creativity, the Minishop Open Tennis returns with prizes that elevate the experience even further.
The winning team will enjoy a trip to Paris to attend the exclusive Clubhouse Nights event of the Swiss brand On, which will take place just before Roland Garros. There they will share space with professional athletes such as Iga Świątek and a world-class musical line-up.
The team with the best look will be rewarded with 3 La Marzocco Home coffee machines, thanks to the collaboration with the renowned Italian firm.
Among the brands that make this edition possible are names such as adidas Originals, which will have its own personalised track to mark the launch of its second drop with Braindead, as well as Alpro, Lacoste, Levi’s, Wilson, Mahou, Licor 43, Hola Coffee, Libertine Blends, Dollhouse, Flying Monkey Club, YoPRO and Alpro. They all come together to support a tournament that is already a reference in Madrid’s spring agenda.
The Minishop Open Tennis is not just a championship, it is a celebration of contemporary culture in all its forms, mixing the urban with the elegant, the competitive with the festive, and the sporting with the performative. A unique experience that transcends the rules of the game and turns amateur tennis into an authentic creative catwalk.
With this second edition, Minishop, a reference shop in men’s fashion and epicentre of trends in Madrid, consolidates its role as a catalyst for encounters between disciplines that, although a priori distant, share the same language: that of style and authenticity.
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