In order to shift the impact of the new tariffs imposed by Donald Trump.
The French luxury house has just announced a new price increase in the United States. And this time it’s not just a question of wanting to raise its products to a higher level of exclusivity, but a settling of scores with geopolitics.
After a first quarter that fell short of analysts’ expectations, with only 7.2% growth compared to the 9.8% expected, Hermès has pulled off a manoeuvre that is as elegant as it is calculated. The House, which had already raised its prices by around 6% at the beginning of the year, is now stepping up a notch, thus protecting its margins in all its business lines: from ready-to-wear to desirable leather goods, including, of course, the unattainable Birkin.
The move comes in response to the new 10% tax on global imports announced by the US president, which could escalate to 20% specifically for European fashion and leather goods.
And speaking of current events in the fashion world… Kendrick Lamar becomes the new official face of Chanel.
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